摘要
This senior role requires strong leadership, team management, and cross-functional collaboration.
To succeed in the role, you should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels.
About the Role
Key Responsibilities:
- Develop and implement advanced tagging strategies to measure and optimize campaign performance while ensuring consistent tracking methods across all marketing channels.
- Lead and mentor the campaign tagging team, fostering professional growth and continuous improvement.
- Act as Deputy Product Owner, prioritizing product features and aligning tagging strategies with business goals.
- Train teams, agencies, and external partners on tagging best practices, including Claravine, to facilitate effective workflows.
- Generate and manage UTM codes across all marketing channels to capture detailed visitor metrics using platforms like Google Analytics, ensuring compliance with best practices.
- Oversee quality assurance checks for email proof copies related to SFMC, HQE, and RTE campaigns, troubleshooting issues to minimize disruptions.
- Collaborate with agencies and vendors to align campaign tagging requirements and ensure smooth execution of tagging workflows. Utilize marketing automation tools (SFMC/HQE, RTE, third-party emails) to deploy campaigns and improve channel effectiveness.
- Manage multiple projects, ensuring timelines, resources, and deliverables meet high-quality standards while streamlining campaign setups.
Essential requirements:
- 8+ years of experience in Campaign or media program management.
- Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.
- Proven track record of implementing tagging strategies across various marketing channels.
- Strong understanding of marketing campaign setup processes and best practices.
- Strong leadership & team management skills.
- Detail-oriented with a passion for accuracy and integrity.
- Strategic thinker with a focus on delivering results.
- Excellent communication skills with the ability to present ideas and train cross functional teams and stakeholders.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
